This Spring will see the blossoming of a new achievement by the famous well-known Iris Ceramics Group of Fiorano Modenese (Modena, Italy): an ultra-modern show room of 70 sqms in Lockhart Road, at the heart of Hong Kong’s design district.
“This brand new boutique will deal exclusively in the promotion and sale of products from IRIS Ceramica and FMG fabbrica marmi graniti and, most importantly, of the innovative, revolutionary ACTIVE Clean Air and Antibacterial Ceramic™ technology. The showroom will be entirely designed and constructed following the same concept behind the many other IRIS ateliers around the world”, declared Dr. Graziano Verdi, the Managing Director and President of the Iris Group.
The facility will be managed by the Group’s partner GET Casa, with up to six salesmen will handle promotion and sales to ensure the highest standard of quality and service for customers and architects in the vast metropolis. The show room will be a meeting place for architects, interior designers and all the projecting professionals involved in trend-setting design; it will also be a place where the company can tell its story and extol its qualities, its concept of ceramics and the exclusive ACTIVE technology.
Worth a mention is the brilliant comment made by Connie and Billy Chan, the owners of GET Casa: “As a country develops, the quality of life of its inhabitants becomes more important. The population density and growth rate in Hong Kong and China as a whole are among the highest in the world: Iris and GET Casa have signed an agreement to stimulate increased quality and eco-awareness in these large communities.”
In strategic terms, add the Chan brothers, “by combining the innovation and quality of the Iris Group, with ACTIVE, and the extensive commercial and distribution network of GET Casa, this partnership represents a positive step towards improving the environment and quality of life for those who live in it.” Furthermore, the inauguration will be supported by a long and important campaign in the press, on the Internet and in select multimedia channels in the relevant market.
This commercial partnership for promotion and distribution in a country dominating the stage of the global economy is, therefore, a unique and strategic alliance to better penetrate a market where IRIS has operated for some time now, and which offers infinite potential.
In a nutshell, this Spring will see the blossoming of a special flower in Iris Ceramica’s buttonhole on the occasion of its 50th anniversary; and investing in the future on such an occasion is truly a magnificent gift.
Photo: Billy Chan, Graziano Verdi AD Iris Ceramica Spa, Connie Chan, Fabio Becchi Resp Comm.le Export e Marketing Iris / FMG.