Massimo Iosa Ghini’s Iris stand at Cersaie
Iris Ceramica, FMG Fabbrica Marmi e Graniti and Eiffelgres present visitors to the 2014 Cersaie trade fair with a shared stand representing new developments in the three companies’ production.
The stand designed by Iosa Ghini Associati underlines the quality and aesthetic properties of each product and collection in a single exhibition space, allowing the three companies to present distinct collections sharing a common commitment to offering innovative ceramic materials for architecture and design.
The floor of the stand is covered with FMG’s Black Venato polished 300x150 maxi-tiles, except for the wall covering area, where it is covered with large 120x60 Reside Lappata porcelain tiles.
Iris Ceramica’s new Avenue XXL collection, along with Limestone and Lavica, are presented in the 100x100 and 300x100 sizes. The big ceramic tiles in the three collections become vertical blades adding dynamism to the stand and constituting a visual filter for visitors.
Only as they approach the stand will visitors be able to discover the inside, featuring complete collections of tiles produced by Iris, FMG and Eiffelgres.
Iris Ceramica presents the Adamas, Maiolica, Marble Arch, Ophir, Now, Artline, Sign and Madeira collections.
Eiffelgres draws visitors’ attention to its new MM_Layer series and shows off its entire collection on range walls.
FMG Industrial Slabs’s new Shade collection and Maxfine tiles represent FMG Fabbrica Marmi e Graniti’s production.