At Fuori Salone 2007 for Interni Magazine

In contrast to the sober elegance of the Salone del Mobile, Fuorisalone is back from the 18th ? 23rd April 2007 on the streets of Italy?s design capital Milan.

Iris Ceramica talks design at Fuorisalone 2007 with installations by Simone Micheli for the Interni magazine meeting point, named Digital Home.

Hard Relax, Castello Sforzesco:
As part of the Decode Elements event, promoted by Interni Magazine, the architect Simone Micheli has designed Hard Relax. A large chair and a hint of a bookshelf are transformed into macro works that become protagonists of the space in the Castello Sforzesco.

Digital Home, Interni Meeting Point, P.zza Cordusio:
This meeting point between the visitor and Interni Magazine, created by Simone Micheli, in collaboration with Iris Ceramica, has the form of an ethereal space in which the visitor lets himself be transported by the complete contrast between fluorescent orange and total white. A visual contrast with a strong impact to express the reality of our future-present.

Victoria, recognised by the ADI Design Index, has been used by Micheli for both spaces. The strong visual effect is emphasized by Iris Ceramica matter, that becomes the absolute protagonist of the scene.