On the occasion of Cersaie 2021, the large spaces of the Iris Ceramica and FMG showroom have been given a whole new look. The theme of the event – “Beauty and Sustainability” – has been brought to life through new and multi-faceted exhibition itineraries including unpublished materials, trendy collections and innovative technologies, all enclosed in the historic setting of the company’s headquarters.
Using the latest generation digital technologies, Iris Ceramica and FMG offer the public the opportunity to visit the showroom spaces remotely, for a genuinely realistic and engaging experience.
Starting from the week in which the 2021 Cersaie event will open its doors to the public and in the months ahead, by visiting the cersaie2021.irisceramica.com website, virtual visitors will be able to enter and move freely within the show room, getting a close look at the new surfaces and making their way between the different exhibition areas.
The virtual itinerary includes all the areas dedicated to new collections: the innovative Luce collection by the Iris Ceramica Group, developed in collaboration with Guillermo Mariotto, the new and diverse colour palette of the large Maxfine slabs, the latest Diesel with Iris Ceramica collections and the renewed FMG area, which enriches the applications of full-body materials. Moreover, a newly designed space showcases the special qualities of Active Surfaces®.
Finally, we would also like to mention the temporary photographic exhibition entitled “Pollution 1972 - the rediscovered photos”: a precious photographic reportage dedicated to the event organised by the company in 1972 to support environmental issues.
A testimony of just how sustainability has been part of the DNA of the Iris Ceramica Group since the early days of the company.
The exhibition perfectly integrates with the journey and values of the Iris Ceramica Group Historical Museum, housed in the company’s recently renovated historic headquarters.