Iris Ceramica refurbishes its Fiorano Modenese showroom with sensational new room sets and state-of-the-art displays that invite visitors to explore the Brand’s many and varied latest designs.
Extensive space is allocated to Luce, a ground-breaking new project by Guillermo Mariotto for Iris Ceramica Group, that envelops the spectacular entrances and large partitions in part of the showroom with the appearance of draped fabric. An innovative interpretation of ceramic surfaces featuring an extraordinary three-dimensional effect, resembling the reflections and ”chiaroscuro” effect created by light on elegant fabrics and fine cloth.
New entries include Elementi a floor and wall collection which features luxurious effects, colors, formats and finishes. Eclectic and versatile,with unlimited combination potential, it confers originality and personality.
The world of Diesel Living with Iris Ceramica is updated with new versions featuring an industrial and metropolitan mood. Originality and the ability to blend different style concepts is reflected in Liquid Stone, City Lights and Alurock, solutions which confirm the two brands’ strong commitment to experimentation and innovation.
An area is also reserved for Active Surfaces®, eco-active ceramics and Hypertouch, a major, patented technological innovation where ceramic surfaces are transformed into a control panel to manage smart home automation systems in domestic, work or commercial buildings.