Iris Ceramica is participating in Cersaie 2022 with “SHAPING THE FUTURE. The new dawn of ceramics’, the concept permeating the Group’s exhibition space. The project revolves around the key message of sustainability and respect for people and the environment, values that have guided the Iris Ceramica Group for over 60 years.
Inside the stand, visitors are invited to interact with totems and multimedia installations to embark on a virtual journey leading to the birth of tomorrow's ceramics. The narrative develops around images, sounds and suggestions inspired by the elements that give rise to life, the sun and water, tracing a path towards a better future.
Throughout the week, these themes will also be presented at the Iris Ceramica headquarters, where a photographic exhibition will echo what is happening at the show. A sequence of evocative shots will illustrate the genesis of three different ceramic panels, documenting, step by step, the different layers that generate a material with extraordinary aesthetic and technical characteristics, with full respect for Nature.
Also in Fiorano, Iris Ceramica is renewing part of its exhibition area for Bottega d'Arte, a major project dedicated to high-end red body claddings. Bottega d'Arte is a return to our origins, to rediscover the value of craftsmanship combined with the use of a natural and strictly traditional material. During the same week as the Cersaie show, the doors to an exclusive creative atelier will open and guests will have the opportunity to manually decorate and customize their surface, assisted by skilled company personnel.
Iris Ceramica therefore joins a symphony of many voices, setting new sustainability and innovation goals for the future, while fully respecting its traditions and history.
SHAPING THE FUTURE.
The new dawn of ceramics
Iris Ceramica Group
Hall 26 / Booth A 188 - B 189
@IRIS CERAMICA SHOWROOM
Via Ghiarola Nuova 119
41042 Fiorano Modenese (MO) - Italy