CERSAIE 2019 - INTERIOR LANDSCAPES / NEW SPACES FOR PEOPLE INTERACTION

In a contemporary setting where business spaces are increasingly the result of a hybridization process, Area-17 Architecture & Interiors has designed a stand for Iris Ceramica and FMG - Fabbrica Marmi e Graniti at Cersaie 2019: where relationships and display coexist and merge together.

The Interior Landscape consists of a rarefied complexity made up of a dynamic series of glimpses and perspectives where the display takes shape, but including spaces for personal interaction.

Clean casing on three sides, with pinholes that help the ceramic surfaces to vibrate, the stand opens out completely on the main front with a large glass wall, which presents the overall richness of the materials and shapes inside.

The entrance invites visitors to explore the commercial offer of the two brands summarized on the walls, as in an authentic exhibition itinerary.

At the center of the stand, a large fluid form contains various spaces intended for relationships, from the private meeting room – created with the latest collections by Diesel Living with Iris Ceramica – to the communal tables and informal lounges, with an open bar that acts as the compositional and functional fulcrum of the structured.

The interiors recall the design of an exclusive club, thanks to the use of luxurious and enveloping furnishing and surfacing.

The sinuous shapes of the walls are echoed on the floor in the oval inlays of ceramic carpeting and in the upholstered furniture. Saturated and intense colors stand out in the contrasting interplay of textures and surface finishes. All the new features of the catalog can be seen in the interiors, including an area dedicated to the two leading technologies of the Holding Company: Firstly Active Clean Air & Antibacterial Ceramic™ , which enables the Group to be eco-activated by performing an anti-pollution, anti-bacterial, anti-odor and self-cleaning action, and secondly DYS - Design Your Slabs, the on-demand customization service for personalising any type of ceramic surface.

Absolute protagonists are the new MaxFine textures which, like a second skin, dress the stand with bold but refined elegance, transmitting all their expressive and applicative potential: on floors, walls, cabinets, consoles, tops, accessories, and design elements for tailor-made projects. A tribute to sartorial ceramics, with hi-tech surfaces that design new scenarios for contemporary design.

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