Hall 26 | A-188 B-189
“The Perfect Blend. Foresighted Surfaces for a Sustainable Beauty” is the concept behind the exhibition at Cersaie 2021.
An authentic journey developing over three areas, each with its own art-and-sound video-installation, focusing on three pairs of values that have always represented the Group Brands:
architecture and nature
beauty and sustainability
creativity and technology
Iris Ceramica contributes to this exhibition story, representing "Beauty and Sustainability" with a surprising tale of aesthetic and technological research leading to authentic beauty made of natural surfaces and textures, in an approach to production that lives in harmony with the environment.
Cersaie is not just a trade fair, it is above all an opportunity to meet and discover the latest design solutions. In the week devoted to Cersaie, the Iris Ceramica and Iris Ceramica Group programme is packed with unmissable appointments that will also be made available on the web. In particular, for this 60th anniversary, the scene will be dominated by sustainable innovation and that perfect blend that only ceramics can express.