From November 4 to 8, Iris Ceramica, together with Fiandre Architectural Surfaces, went to Paris to participate in Batimat, the leading international trade fair for the construction industry, a networking opportunity for builders, designers, architects and manufacturers.
At this exclusive exhibition stand, designed by Studio MILO with the aim of outlining and enhancing the versatility, quality and look of the new materials offered, porcelain stoneware surfaces were on display to offer outstanding design solutions for environments mainly dedicated to personal wellbeing.
Studio MILO defines the concept of the project as follows:
“We envisioned the entire project area as if it were divided by a single central and diagonal monolith that folds onto itself, creating two specular environments that define the space. In this way, visitors enter two different worlds that strongly emphasise not only surfaces but also shapes: a square one for Flanders and a bevelled one for Iris.
The distinctive element of this structure is the central partition that divides the two spaces, which are embellished with niches and volumes to create separate areas with different functions, designed to offer detailed information on the products of the two brands.”