Iris Ceramica in the new Milan Iris Ceramica Group flagship store

A short distance from the Duomo in the heart of Milan, the new showroom offers the brand’s latest and best selling designs alongside exclusive collections from its partnership with Diesel Living. Located inside a former bank, with a 750 square meter display area extending over three floors, the flagship store aims to be an inspiring place for meetings and exchange of expertise. The designers, Area-17 Architecture & Interiors, have organized the display areas to respect the building’s heritageas much as possible, enhancing the partitions and internal space with ceramic surfaces.

Diesel Living with Iris Ceramica collections,with their bold, contemporary mood, have been used in the spacious first floor meeting room. State-of-the-art Alurock, City Lights and Liquid Stone, together with iconic Liquid Cosmo and Cosmic Marble add the finishing touch to walls and floors. The bright, spacious and functional open space has a large central table for working groups, conferences and management meetings. Alongside, an extensive area designed as a luxury spa features an exclusive preview of furnishings by Seventyonepercent, Iris Ceramica Group’s newly launched brand in the wellness and bathroom sector, which chose signature designs by Paolo Castelli SPA for the official launch.

In the basement, samples and moodboards feature the latest Blaze, Freehand, Belike and Whole wall tiles, in addition to a complete range of floor, wall and decor tiles by Iris Ceramica. At the center of the space, the former bank’s original vault has been retained with the interior revealing the effective antibacterial, antiviral, anti-odor, anti-pollution and self-cleaning properties of ACTIVE SURFACES materials. A place designed not only for archive storage but also for consulting and using the wide range of Iris Ceramica products.

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