The brand is in the running for the prestigious Compasso d’Oro award in recognition of its innovative identity and vision.
Iris Ceramica’s rebranding, carried out by Omniadvert Agency, has been shortlisted for the ADI Design Index 2024 in the “Design for Communication” category. This important recognition demonstrates that the brand is committed to enhancing its corporate culture through an innovative and consistent communication strategy.
From product catalogs to image art direction, the project involved redesigning all communication and merchandising materials. A key part of the project was the design of two custom fonts: Iris sans 1961 and Iris serif 1961, reflecting the brand’s desire to return to its origins. Since the 1960s, the brand has employed art and culture as a means of communicating its core values. The rebranding process reflects the evolution of the brand, which has remained true to its roots while adopting a modern outlook and a new level of expressiveness.
The inclusion of Iris Ceramica in the ADI Design Index 2024 positions the company as a strong contender for the highly sought-after Compasso d’Oro award, underlining its commitment to excellence and innovation in Italian design.