“The Art of being a Group” is the concept of the Iris Ceramica Group multi-site event at Cersaie 2023. Art is the guiding thread of this unforgettable journey involving international artists, running between the booth at the trade fair to the Brands’ Showrooms.
The exhibition space at the trade fair in Bologna (Hall 26 | Booth A188- B189) narrates this theme through artistic installations created by the international artist
Becha exclusively for the Group.
The narration continues in the Iris Ceramica Showroom, which for the occasion becomes an art gallery showcasing the concept of “The Art of being Emotional” and expressing the Brand’s identity through art.
"The Art of being a Group" is a unique narration of the many faces of the Group’s Brands, all sharing a clear business vision: re-engineering ceramics to improve the interaction between humans and the environment.
At Cersaie (Hall 26 | Booth A188 – B189) and in our Showrooms.