A lively yet provincial city hosts the first Italian project of the renowned British brand. The project takes shape in a building originally designed as a hotel: a sinuous, bean-shaped structure spread over four floors. The façade stands out for its rigorous and rhythmic pattern, defined by a continuous sequence of large openings that bring lightness and brightness to the entire architectural volume. Given the importance of the project, the client chose to rely on Iris Ceramica, appreciated for the quality of its materials and its constant commitment to environmental sustainability.