The Iris Ceramica Group exhibition space in London, designed by Area 17, is a welcoming, curated environment showcasing the latest technical ceramic surfaces. Overlooking Old Street in the heart of Clerkenwell, the exclusive gallery brings the Group’s proposals into dialogue with collections developed in collaboration with Diesel Living, expressing a contemporary take on Made in Italy. The Diesel Living with Iris Ceramica concept turns the showroom into a gallery to be experienced: a place of experimentation where textures, finishes, and furnishings interact, evoking urban languages, material suggestions, and pop-industrial references. The layout alternates high-impact surfaces with more essential interpretations, creating immersive paths and areas dedicated to design work. The collections on display share a strong drive for research: unconventional pairings, large formats, transversal colour palettes, and careful lighting enhance the tactility of surfaces and their versatility in both residential and contract contexts.
