PennyBlack has opened in Milan with a new image in which materials and colours play a key role. The new boutique is characterised by a modern colour scheme: colour compositions that create new hues and reflect sophisticated tastes. The new boutique, measuring 230 m2 on three levels, is entirely conceived and developed by Duccio Grassi Architects, who came up with the image for PennyBlack stores. The product used in the project is Sables Gris from the Architect collection: a special collection for the people who create architecture, designed specifically for prestigious interior architecture.